The State of the Domain Industry 2023

woman and man analysing a graph

In January 2023 we surveyed just over 1,000 domainers about the state of the domain name industry. We covered how they sell, what they think of the economy, their advice for other domainers and much more. Let’s dive in. People who sell domains How old are you? Most people who sell domain names online are […]

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Understanding apparent drops in analytics since Feb 2022

Several sellers have noted a pattern with their analytics dropping significantly (approx 50%) in mid Feb 2022. We’ve been investigating this for some time, and can now share our findings. Short version: this doesn’t reflect a reduction in attention for your domains, but changes to our methodology and the design of our website. Overall sales […]

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New feature: view analytics for sold domains

We’ve added the ability for sellers to view the analytics for your individual domains that have sold in the past: To access this, go to “Sold” under your Brandpa dashboard, click the button on the far-right side of the domain you are interested in, and click “View performance”: Note that this feature only works for […]

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Hot domains, export, and analytics update

We’ve launched a few updates that affect all Brandpa sellers. Introducing hot domains A hot domain is getting unusually high interest, across a wide range of metrics. Essentially, our AI thinks it is more likely to sell. Hot domains help to create more urgency for buyers and tell sellers what parts of their portfolio are […]

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Introducing free listings and much more

Today we’re making a wide range of improvements to Brandpa, which impact all sellers immediately. Free and Pro listings Brandpa now support two types of listing: Free or Pro. Free listings are new, and are designed to give you the best looking and best converting free landing page you’ll find anywhere. Each listing is decorated with a […]

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How to set up a GBP account with

If you don’t already have an account with Wise, simply register using their multi-currency account (called “borderless) here. This is a free process, although you may be asked to make an opening deposit of around £20 GBP. This is to verify your identity, and is not a fee – the money they are asking for […]

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Analytics data now available to view

People gathered around analytics

Following our introduction of new analytics, you can now start to view analytics information for all of your domains. Because analytics has only been live for a week, all data over covers data since 7th March 2020. How to access analytics You can access analytics by viewing your “On sale” domains. For each domain, on […]

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The return of analytics and the end of hotness


Since late October, all of Brandpa’s seller analytics have been disabled. We’re pleased to announce a new analytics system is now in place. This means we’re now recording data on your domains. You won’t see new figures in your dashboard until at least a week of data has been collected. What’s new? Brandpa records what […]

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Introducing seller levels and benefits

As of today, Brandpa automatically award all of our sellers one of the following optional levels, with benefits. Requirements for each level Your level is awarded based on how much you’ve sold on Brandpa in the last 12 months: Bronze – sold $3,000 / year Silver – sold $10,000 / year Gold – sold $20,000 / year […]

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Lower listing fees, faster changes, and more

Terms of service

We’re pleased to announce a number of changes we think will improve the experience for Brandpa sellers. As of March 7th, 2021: All domain listings on Brandpa now cost $5 each. Previously sellers paid $8 if they joined after March 2020, or $5 if they joined before. Sellers are now given free listings if they […]

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