How does appraisal and curation work on Brandpa?

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Brandpa uses a unique combination of automated appraisals and manual curation to price and present domain names.

Automated appraisals

When you first submit your domains, we provide an automated appraisal of the domain’s value. This considers:

  • Past domain sales on Brandpa and elsewhere
  • Keywords
  • Market demand
  • How natural the domain sounds
  • Length
  • Syllables
  • The pattern of the domain (e.g. consonant and vowel clusters)
  • Other qualities such as alliteration

The result is either (a) a recommended price to sell for, (b) a recommendation not to sell on Brandpa, or (c) a warning that the domain is probably worth over $50k, and so we can’t reliably automatically appraise it.

The aim of the automated appraisal is to give you a quick assessment of whether a domain is likely to sell and for how much. Generally our AI is best at appraising keyword domains with similar sales in the past, but less effective at scoring invented names. We recommend you pair our automated appraisal with your own judgement.

Manual curation

After a domain is listed, we also conduct manual curation. See how domains are manually appraised on Brandpa.