How are domains manually appraised by Brandpa?

After a domain is listed on Brandpa, our staff will manually appraise it for broad appeal.

Think of it like a shop window, where the products you put up front are what tempts people into your store. This is what we are curating for. We want the first impression for new shoppers to be as positive as possible.

Manual curation affects a domain in several ways:

  • The best domains are featured on our homepage.
  • Higher rated domains are more likely to appear higher on section pages.
  • Higher rated domains are more likely to appear higher in search results.

Although manual curation can boost the ranking in search results, it is only one of the many factors we consider, and does not guarantee high ranking for every search – only for relevant ones, where there is nothing else to tell two domains apart.

Curation is conducted by Brandpa after a domain is listed, typically within a week of a domain being listed. This allows you to get your domains listed as quickly as possible, and not be held up by a manual process. The majority of domains are not significantly affected by curation, but if a domain is found to be exceptionally good or bad, it can that domain’s exposure significantly.