What are “featured domains”?

“Featured domains” are domains that Brandpa’s staff have rated most likely to have high and broad appeal. We grade all our domains internally as part of the appraisal process; the ones with the highest scores (approximately the top 20%) are cycled at random on the homepage.

We’ve experimented with the homepage a great deal over time, and our data suggests that showing new visitors some of our best names makes it more likely that those visitors will explore more domains. It’s like a magazine cover: you show your most appealing headlines first, to get customers to read the rest.