Coming soon: domain analytics

Domain name analytics

We’ve been developing a custom analytics solution for Brandpa, which we plan to make available to our sellers in the near future. You’ll be able to see how all your domains are performing.

Currently we’re experimenting with tracking:

  • How often a domain is shown in search results
  • How often a domain is featured, e.g. on our homepage or About page
  • How often a domain is clicked on
  • How often a domain is visited from an external source, e.g. an ad, social post, or traffic to the domain itself
  • How often a domain is favourited
  • How often a domain is viewed for more than 30 seconds
  • How often someone starts to buy a domain (i.e. clicks “Buy now”)

Once we’re sure we’ve got the right metrics and they work properly, we plan to build these stats into our seller’s admin area, so you can track them yourselves.

As always, your comments are welcome.